Why You Should Register Your Trademark

  • Federal trademark registration increases the value of your trademarks.
  • Trademark registrations may be used as collateral for loans and lines of credit.
  • Federal registration provides nationwide protection for your trademarks.
  • Federal registration serves as notice to the rest of the country that you are the owner of trademarks in connection with certain products or services.
  • You may use the ® designation only with a registered trademark.
  • After five years of continuous use and federal registration of your trademarks, your trademark registrations become "incontestable" and your trademarks may only be challenged under very limited circumstances.
  • Registration deters others from using similar marks, passing their mark off as yours and other infringing activities.
  • Federal trademark registration makes it easier to receive any lost revenues and other damages you may suffer as a result of a trademark infringement, as well as attorneys' fees incurred in pursuing the infringer in a lawsuit.
  • Federal registration makes it easier to register your mark in most countries.
  • Registration allows you to record your registration with the U.S. Customs Service for protection against the importation of infringing products.